{"id":12705,"date":"2024-01-18T14:46:30","date_gmt":"2024-01-18T14:46:30","guid":{"rendered":"https:\/\/www.amperetranslations.com\/?p=12705"},"modified":"2026-06-23T09:47:16","modified_gmt":"2026-06-23T07:47:16","slug":"how-to-create-your-tone-of-voice-guidelines","status":"publish","type":"post","link":"https:\/\/amperelocalization.com\/es\/how-to-create-your-tone-of-voice-guidelines\/","title":{"rendered":"How to create your tone of voice guidelines + tone of voice examples"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12705\" class=\"elementor elementor-12705\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c8e7049 e-flex e-con-boxed e-con e-parent\" data-id=\"4c8e7049\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-270cd7d3 elementor-widget elementor-widget-text-editor\" data-id=\"270cd7d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The concept of \u00abtone of voice\u00bb may ring a bell. It refers to the way a brand sounds when it communicates with its audience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In today&#8217;s competitive market, developing <\/span><b>a unique tone of voice can help you gain trust, express your brand values, and build a loyal following<\/b><span style=\"font-weight: 400;\">. Without a distinct voice, your brand may feel dull and struggle to get noticed among the countless options available.<\/span><\/p><p><span style=\"font-weight: 400;\">In this blog post, we&#8217;ll show you how to create a compelling tone of voice for your brand and provide examples of some tones of voice to get you inspired. Keep reading to learn more.<\/span><\/p><h2><b>What is the tone of voice?\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">The tone of voice refers to how a brand communicates with its audience. It includes<\/span><b> the words they choose and how these words are put together<\/b><span style=\"font-weight: 400;\"> (for example, in a formal or informal manner).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Your choice of tone will depend on how you would like to portray yourself and show your values to resonate with your audience.\u00a0<\/span><\/p><h2><b>Why is the tone of voice important?\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">Your words, phrases and expressions affect how your audience perceives and responds to your brand. Having a well-defined tone of voice is essential for the following reasons:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conveying your message effectively<\/b><span style=\"font-weight: 400;\">: When it comes to communication, the main goal is to get your point across effectively. A clear and appropriate tone ensures that your message is easily understood by the person you&#8217;re talking to. If you don&#8217;t use the right tone or don&#8217;t use it consistently, your words alone might not convey what you really mean.\u00a0<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Expressing who you are<\/b><span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">When we communicate, it&#8217;s not just about sharing facts and information. It&#8217;s about letting our emotions shine through and connecting with others on a deeper level so they can relate. When we communicate in a way that connects emotionally, it helps us connect with our audience, whether we&#8217;re talking or writing.\u00a0<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Building solid relationships<\/b><span style=\"font-weight: 400;\">: A consistent and well-crafted tone of voice fosters brand identity and recognition, creating trust and familiarity between a brand and its followers. And when the brand has a personality that connects with its audience, it forges emotional connections and empathy.<\/span><\/li><\/ul><h2><b>3 steps to write your tone of voice guidelines<\/b><\/h2><p><span style=\"font-weight: 400;\">So, now that you know what a tone of voice is and why it&#8217;s a big deal for a brand, let&#8217;s dive into how you can find your unique style.<\/span><\/p><h3><b>1) Define your core values<\/b><\/h3><p><span style=\"font-weight: 400;\">Here, you need to <\/span><b>determine the \u201cwhy\u201d behind your company<\/b><span style=\"font-weight: 400;\">. What lies at the very heart of your brand? What propels it forward? Are there any subjects that you prefer not to talk about?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You could be a visionary, shaping the future of e-learning. Or you could be empowering and inspiring society. Or you could place passion at the heart of what you do to boost confidence in your brand.<\/span><\/p><p><span style=\"font-weight: 400;\">When defining your core values, it is a good idea to\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">1) create a mission statement, and<\/span><\/p><p><span style=\"font-weight: 400;\">2) set your communication goals\u00a0<\/span><\/p><h4><b>Create a mission statement<\/b><\/h4><p><span style=\"font-weight: 400;\">A mission statement is like <\/span><b>a summary that tells everyone who you are<\/b><span style=\"font-weight: 400;\">, what you&#8217;re all about, and what you want to achieve. It&#8217;s the backbone of everything you do &#8211; from the conception of your innovative products to the delivery of your unparalleled services.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s a mission statement from <\/span><a href=\"https:\/\/slack.com\/intl\/en-gb\/about\"><span style=\"font-weight: 400;\">Slack<\/span><\/a><span style=\"font-weight: 400;\">: \u201cMake work life simpler, more pleasant and more productive.\u201d The brand uses a determined tone to show what they do.<\/span><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-14382 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-01_op.webp\" alt=\"mission statement from Slack\" width=\"512\" height=\"205\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-01_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-01_op-300x120.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/slack.com\/intl\/en-gb\/about\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><h4><b>Set your communication goals\u00a0<\/b><\/h4><p><span style=\"font-weight: 400;\">Prioritising your communication goals will help your team know <\/span><b>what to say. <\/b><span style=\"font-weight: 400;\">Create a list of terms, adjectives, and statements by thinking about:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who you are<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who you are not<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What you want your audience to hear<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What you don\u00b4t want your audience to hear<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Then, group adjectives into 3-6 categories and organise them in order of importance &#8211; as Slack does here.<\/span><\/p><p><img decoding=\"async\" class=\"size-full wp-image-14383 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-02_op.webp\" alt=\"slack communication goals\" width=\"512\" height=\"403\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-02_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-02_op-300x236.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/brand.slackhq.com\/brand-values\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><h3><b>2) Define your brand\u2019s tone of voice<\/b><\/h3><p><b>Next, you need to define your \u2018how\u2019<\/b><span style=\"font-weight: 400;\">, crafting your tone of voice. You can start by looking at the different <\/span><a href=\"https:\/\/maestrolearning.com\/blogs\/tone-of-voice-examples\/\"><span style=\"font-weight: 400;\">dimensions of tone of voice<\/span><\/a><span style=\"font-weight: 400;\"> to see where your brand falls:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Formal vs. informal<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Funny vs. serious<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Respectful vs. irreverent\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">When you agree on whether your brand\u2019s tone of voice is formal or informal, funny or serious, you can add words to define how you want your brand to communicate within that category.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here are some insights into these dimensions that may help you fine-tune the language to make it consistent and relevant to your tone of voice.<\/span><\/p><h4><b>Formal vs. informal tone of voice<\/b><\/h4><p><span style=\"font-weight: 400;\">A <\/span><b>formal tome emphasises professionalism and dedication<\/b><span style=\"font-weight: 400;\"> to your customers but risks sounding outdated or not accessible to everyone.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The multinational technology company <\/span><b>IBM<\/b><span style=\"font-weight: 400;\"> typically uses a formal tone of voice to align with their reputation as an established technology company serving businesses and organisations worldwide.<\/span><\/p><p><img decoding=\"async\" class=\"size-full wp-image-14394 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-12_op.webp\" alt=\"IBM example of formal tone of voice\" width=\"512\" height=\"109\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-12_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-12_op-300x64.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p>\u00a0<\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.ibm.com\/uk-en\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">On the other hand, <\/span><b>an informal tone of voice creates a sense of humour and friendliness, <\/b><span style=\"font-weight: 400;\">although forced humour can be worse than none.\u00a0<\/span><\/p><p><b>Mailchimp <\/b><span style=\"font-weight: 400;\">employs informal language and a relaxed tone to connect with its target audience in a fun and approachable way. This informal approach aligns with their brand image as a user-friendly email marketing solution for enterprises and individuals.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14384 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-03_op.webp\" alt=\"Mailchimp example of an informal tone of voice\" width=\"512\" height=\"230\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-03_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-03_op-300x135.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p>\u00a0<\/p><p style=\"text-align: center;\"><a href=\"https:\/\/mailchimp.com\/landers\/email-marketing-platform\/?ds_c=DEPT_AOC_Google_Search_UK_EN_Brand_Acquire_Exact_MKAG_UK&amp;gclid=CjwKCAjwsKqoBhBPEiwALrrqiDw432jvSc2-7jc-Uc6CWgIx5I42kB7ed5-UYNuXS3IEw42CcAkVSBoCcgAQAvD_BwE&amp;gclsrc=aw.ds&amp;currency=GBP\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><h4><b>Funny vs. serious tone of voice<\/b><\/h4><p><b>A funny tone is used primarily to entertain<\/b><span style=\"font-weight: 400;\">, engage, and create an enjoyable experience for the audience. Brands that use humour typically aim to connect with a younger, more relaxed audience who appreciates entertainment and a good laugh.\u00a0<\/span><\/p><p><b>Doritos<\/b><span style=\"font-weight: 400;\"> has a history of running humorous and creative commercials. These advertisements have become a staple of the brand&#8217;s marketing strategy and are known for their entertaining and memorable content.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14385 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-04_op.webp\" alt=\"Doritos example of a funny tone of voice\" width=\"512\" height=\"273\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-04_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-04_op-300x160.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p>\u00a0<\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.talkingretail.com\/products-news\/crisps-snacks\/doritos-encourages-creativity-with-summer-tv-campaign-01-06-2021\/\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><b>A serious tone evokes emotions like trust, credibility, and reliability<\/b><span style=\"font-weight: 400;\">. It focuses on the gravity or importance of the message. Using a serious tone usually goes better when the audience is more mature or professional.\u00a0<\/span><\/p><p><b>The New York Times<\/b><span style=\"font-weight: 400;\"> typically use a serious tone in their communications to maintain trust and professionalism.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14386 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-05_op.webp\" alt=\"The New York Times example of a serious tone of voice\" width=\"512\" height=\"212\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-05_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-05_op-300x124.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p>\u00a0<\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.nytimes.com\/editorial-standards\/ethical-journalism.html#introductionAndPurpose\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><h4><b>Respectful vs. irreverent tone of voice<\/b><\/h4><p><span style=\"font-weight: 400;\">It is vital to strike a balance when addressing your audience. While <\/span><b>it is admirable to show respect<\/b><span style=\"font-weight: 400;\">, it is equally crucial to avoid excessive flattery that may be perceived as insincere.\u00a0<\/span><\/p><p><b>Purina<\/b><span style=\"font-weight: 400;\"> is a good example of a respectful tone of voice: it maintains a responsible tone in its messaging, highlighting its commitment to caring for animals and enriching people\u2019s lives.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14387 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-06_op.webp\" alt=\"Purina example of a respectful tone of voice\" width=\"512\" height=\"246\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-06_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-06_op-300x144.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p>\u00a0<\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.purina.co.uk\/\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">On the contrary, <\/span><b>adopting an irreverent tone<\/b><span style=\"font-weight: 400;\"> can inject a sense of confidence and playfulness into your brand&#8217;s persona. However, make sure you do not offend your audience. Finding a middle ground can help establish an authentic connection with your users.<\/span><\/p><p><b>Dollar Shave Club<\/b><span style=\"font-weight: 400;\"> is well known for its irreverent approach to marketing, often using clever and playful puns in their messaging.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14388 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-07_op.webp\" alt=\"Dollar Shave Club example of an irreverent tone of voice\" width=\"512\" height=\"270\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-07_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-07_op-300x158.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p>\u00a0<\/p><p style=\"text-align: center;\"><a href=\"https:\/\/uk.dollarshaveclub.com\/\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><h3><strong>3) Use good examples unique to your brand<\/strong><\/h3><p><span style=\"font-weight: 400;\">A well-crafted tone of voice would only be complete with a selection of <\/span><b>illustrative instances to illuminate and steer your team<\/b><span style=\"font-weight: 400;\">. Write a few content examples from your social media posts or blog posts to demonstrate what hits the mark.<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 18pt;\">Meet the new app<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Swipe up to discover more<\/span><\/p><p><span style=\"font-weight: 400;\">To further reinforce this message, create a few examples of poor practices that do not align with the essence and character of your brand. These instances will serve as a demonstration of what your team should avoid emulating.<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 18pt;\">We introduce you to the new app<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Click to discover more about it<\/span><\/p><p><span style=\"font-weight: 400;\">Then, you can also explain in simple terms what makes it great and not so great to take the guesswork out of the process. By doing so, your team can create content with confidence and precision.<\/span><\/p><h2><strong>Tone of voice examples to get inspired\u00a0<\/strong><\/h2><p><span style=\"font-weight: 400;\">Before you start working on your tone of voice guidelines, take a moment to explore the communication strategies employed by some big names that have succeeded in resonating deeply with their valued clientele.<\/span><\/p><h3><strong>Airbnb<\/strong><\/h3><p><span style=\"font-weight: 400;\">Airbnb, the global online marketplace for lodging and travel experiences, has a unique and welcoming tone of voice in all its communications. Their tone of voice <\/span><b>prioritises inclusivity and hospitality<\/b><span style=\"font-weight: 400;\">, encouraging guests to find their perfect stay and hosts to create unique, authentic experiences.\u00a0<\/span><\/p><p><b>Airbnb&#8217;s language is friendly, personal, and welcoming, <\/b><span style=\"font-weight: 400;\">making travellers and hosts feel part of a global community and emphasising that anyone can belong anywhere. Phrases like \u00ablive there\u00bb and \u00abbelong anywhere\u00bb convey a sense of inclusivity and hospitality.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14389 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-08_op.webp\" alt=\"personal and welcoming language of Airbnb's tone of voice\" width=\"512\" height=\"336\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-08_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-08_op-300x197.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/space-doctors.com\/the-future-of-ownership-a-cultural-perspective-by-space-doctors\/\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">The company also uses <\/span><b>storytelling to connect with its audience emotionally<\/b><span style=\"font-weight: 400;\"> while reassuring hosts and guests about the platform&#8217;s security measures. It promotes the idea that travel is not just about where you go but how you experience it, fostering connections and cultural immersion.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This friendly and welcoming tone has played a significant role in positioning Airbnb as a leading platform for personalised and safe travel experiences, reaching a global revenue of <\/span><a href=\"https:\/\/www.statista.com\/topics\/2273\/airbnb\/#topicOverview\"><span style=\"font-weight: 400;\">8.4 billion<\/span><\/a><span style=\"font-weight: 400;\"> U.S. dollars in 2022.\u00a0<\/span><\/p><h3><strong>Just Eat\u00a0<\/strong><\/h3><p><span style=\"font-weight: 400;\">Just Eat, the popular online food delivery platform, has cultivated a <\/span><b>fun, youthful and light tone of voice<\/b><span style=\"font-weight: 400;\">, injecting a sense of playfulness and enjoyment into its digital and printed communications.\u00a0<\/span><\/p><p><b>The brand appeals to its audience by being highly adaptable<\/b><span style=\"font-weight: 400;\">, tailoring its tone to different occasions and maintaining a strong customer-centric approach, emphasising its commitment to meeting individual needs.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14390 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-09_op.webp\" alt=\"Just Eat's fun, youthful and light tone of voice\" width=\"512\" height=\"288\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-09_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-09_op-300x169.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/mobilemarketingmagazine.com\/just-eat-launches-EURO-2020-campaign-with-eric-cantona-\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Just Eat also emphasises the convenience and accessibility of its service. It uses <\/span><b>simple language like \u201c39 restaurants open now\u201d <\/b><span style=\"font-weight: 400;\">to highlight how easily customers can order their favourite meals from various restaurants, whether you fancy Chinese, sushi or pizza.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14391 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-10_op.webp\" alt=\"Just Eat example of simple language\" width=\"249\" height=\"512\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-10_op.webp 249w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-10_op-146x300.webp 146w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.malavida.com\/en\/soft\/just-eat\/android\/\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Just Eat&#8217;s vibe is all about celebrating the joy of easy dining and the freedom to choose from a whole bunch of delicious options that are perfect for any occasion. This approach resonates with all kinds of people, making Just Eat the ultimate go-to for those who want tasty food without any hassle.<\/span><\/p><h3><strong>Audi\u00a0<\/strong><\/h3><p><span style=\"font-weight: 400;\">Audi, the renowned German automotive brand, has developed a distinct and recognisable tone of voice in its communications to inspire people with progressive premium mobility. Audi&#8217;s tone of voice is founded on <\/span><b>four linguistic principles: Ahead of our time, Confident, Cultivated, and Inspiring.<\/b><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14392 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-11_op.webp\" alt=\"Audi's distinct and recognisable tone of voice\" width=\"512\" height=\"326\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-11_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2024-how-to-create-your-tone-of-voice-guidelines-11_op-300x191.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.audi.com\/ci\/en\/intro\/basics\/tone-of-voice.html\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><b>Audi\u2019s messaging expresses a commitment to quality and excellence<\/b><span style=\"font-weight: 400;\">, reflecting the brand&#8217;s reputation for producing premium and luxury vehicles.<\/span><\/p><p><span style=\"font-weight: 400;\">Their <\/span><b>language is infused with technical terminology to highlight its cutting-edge engineering and design skills<\/b><span style=\"font-weight: 400;\">. It emphasises precision, attention to detail, and craftsmanship, showcasing the meticulous care of each vehicle. Additionally, Audi conveys a sense of power and excitement, underlining its sporty and high-performance image.<\/span><\/p><h2><strong>Set the right tone to speak to your audience<\/strong><\/h2><p><span style=\"font-weight: 400;\">Connecting successfully with your audience is key to fostering loyalty and engagement, while a failure to captivate may lead them to seek alternatives. <\/span><i><span style=\"font-weight: 400;\">\u201cSpeak\u201d<\/span><\/i><span style=\"font-weight: 400;\"> to your clients so they can relate more deeply!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you do not have well-defined tone of voice guidelines or would like to fine-tune your voice, it is time to apply everything you have learned in this blog post. Get creative, be consistent and create your unique tone of voice.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Need a hand? At Ampere Localization, our team of <\/span><a href=\"https:\/\/amperelocalization.com\/copywriting\/\"><span style=\"font-weight: 400;\">copywriters<\/span><\/a><span style=\"font-weight: 400;\"> and language experts is ready to help you define and illustrate your tone of voice so that you can confidently speak and write. <\/span><a href=\"https:\/\/amperelocalization.com\/contact\/\"><span style=\"font-weight: 400;\">Contact us<\/span><\/a><span style=\"font-weight: 400;\"> today to find out more.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The concept of \u00abtone of voice\u00bb may ring a bell. It refers to the way a brand sounds when it communicates with its audience.\u00a0 In today&#8217;s competitive market, developing a unique tone of voice can help you gain trust, express your brand values, and build a loyal following. Without a distinct voice, your brand may [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13557,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,52,10,26],"tags":[],"class_list":["post-12705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-guides","category-localization","category-website-translation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to create your tone of voice guidelines + examples<\/title>\n<meta name=\"description\" content=\"Learn how to create a compelling tone of voice for your brand and get inspired by great examples from some big names. 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