{"id":12627,"date":"2024-01-04T09:52:38","date_gmt":"2024-01-04T09:52:38","guid":{"rendered":"https:\/\/www.amperetranslations.com\/?p=12627"},"modified":"2026-06-17T15:12:42","modified_gmt":"2026-06-17T13:12:42","slug":"transcreation-brief","status":"publish","type":"post","link":"https:\/\/amperelocalization.com\/es\/transcreation-brief\/","title":{"rendered":"Transcreation brief: Why is it important + what to include"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12627\" class=\"elementor elementor-12627\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58440ddb e-flex e-con-boxed e-con e-parent\" data-id=\"58440ddb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c1a40a0 elementor-widget elementor-widget-text-editor\" data-id=\"3c1a40a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Oftentimes, creative messages need more than just translation to reach your audience in a new language successfully. Idioms, cultural differences and puns mean that word-by-word translation cannot keep the original meaning and achieve the same impact. This is where transcreation comes into play \u2013 a creative process that adapts content while preserving its intent and message.<\/span><\/p><p><span style=\"font-weight: 400;\">Since <\/span><b>transcreators<\/b><span style=\"font-weight: 400;\"> do not only translate &#8211; but recreate the message in a new language &#8211; they <\/span><b>need to consider the objective of the message, the target audience or the concept description to provide the best results possible<\/b><span style=\"font-weight: 400;\">. Therefore, a key component of successful transcreation is a comprehensive transcreation brief.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This blog post will explain why a transcreation brief is important and what information it should contain to help language experts understand the original message better and recreate it in a new language.<\/span><\/p><h2><strong>What is a transcreation brief, and why is it important?\u00a0<\/strong><\/h2><p><span style=\"font-weight: 400;\">A transcreation brief is <\/span><b>a document that usually contains the linguistic and business needs of a particular message and a brand, a product or a campaign<\/b><span style=\"font-weight: 400;\">. Normally, it is put together between a client and a language expert, and the transcreator uses it before starting to work on a project to understand all the important specifics that need to be considered.\u00a0\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The importance of a transcreation brief lies in the fact that <\/span><b>the message or slogan that needs to be adapted was created with very specific ideas and purposes in mind<\/b><span style=\"font-weight: 400;\">: it may form part of an international marketing campaign created for a specific product, developed by a creative team and brought to life by a skilled copywriter. Therefore, a trancreator needs access to this information to recreate the message in a new language in the best possible way.\u00a0<\/span><\/p><p><i><span style=\"font-weight: 400;\">Looking for inspiration to take your business global? Check out these real-world <\/span><\/i><a href=\"https:\/\/amperelocalization.com\/blog\/examples-of-transcreation\/\"><i><span style=\"font-weight: 400;\">examples of transcreation<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> to learn from them!<\/span><\/i><\/p><h2><strong>What information should you include in a transcreation brief?\u00a0<\/strong><\/h2><h3><strong>Objectives\u00a0<\/strong><\/h3><p><span style=\"font-weight: 400;\">Outline the goals of your <\/span><a href=\"https:\/\/amperelocalization.com\/transcreation\/\"><span style=\"font-weight: 400;\">transcreation<\/span><\/a><span style=\"font-weight: 400;\"> project. <\/span><b>Would you like to increase brand awareness or drive sales? <\/b><span style=\"font-weight: 400;\">Are you conveying a specific emotion? Is this a new project or part of a bigger marketing campaign? Clear objectives provide language experts with the direction they need to fulfil the objective in the new message.\u00a0<\/span><\/p><h3><strong>Target audience\u00a0<\/strong><\/h3><p><span style=\"font-weight: 400;\">Provide information about your audience, including their <\/span><b>demographics, education level and interests<\/b><span style=\"font-weight: 400;\">. Define your buyer\u2019s persona as clearly as possible. This helps the transcreators adapt the content in a way that resonates deeply with the intended audience.<\/span><\/p><h3><strong>Tone of voice\u00a0<\/strong><\/h3><p><span style=\"font-weight: 400;\">Describe the desired tone of voice for the content. Is it formal or casual? Funny or serious? Having <a href=\"https:\/\/amperelocalization.com\/blog\/how-to-create-your-tone-of-voice-guidelines\/\">tone of voice guidelines<\/a> is key to <\/span><b>keeping your communications consistent in different languages.\u00a0<\/b><\/p><h3><strong>Brand information\u00a0<\/strong><\/h3><p><span style=\"font-weight: 400;\">Provide insights into your brand&#8217;s personality, values, and unique selling points: <\/span><b>who you are, what makes you different and what you have to offer<\/b><span style=\"font-weight: 400;\">. This helps transcreators align the new content with your brand&#8217;s identity, creating a consistent global image.<\/span><\/p><h3><strong>Product information\u00a0<\/strong><\/h3><p><span style=\"font-weight: 400;\">Offer <\/span><b>a comprehensive description of the product or service<\/b><span style=\"font-weight: 400;\"> you are promoting. This helps transcreators understand better the key features and benefits and allows them to highlight them accordingly in the new copy.<\/span><\/p><h3><strong>Concept description\u00a0<\/strong><\/h3><p><span style=\"font-weight: 400;\">Explain the idea behind the original content. For example, what play-on-words are you using and why? Understanding the essence of the message allows the <\/span><b>transcreator to think if there is a way to convey the idea in the target language<\/b><span style=\"font-weight: 400;\"> and culture.<\/span><\/p><h3><strong>Cultural considerations<\/strong><\/h3><p><span style=\"font-weight: 400;\">Last but not least, highlight any cultural nuances, idioms, or references that may need to be adapted for the target audience. For example, if <\/span><b>your meal kit delivery service is \u201cbringing the WOW factor to your Friday nights\u201d, explain what the \u201cWOW factor\u201d is<\/b><span style=\"font-weight: 400;\"> to ensure your transcreator understands it.\u00a0<\/span><\/p><h2><strong>Transcreation made easy<\/strong><\/h2><p><span style=\"font-weight: 400;\">Transcreation effectively bridges linguistic and cultural gaps, enabling your message to resonate across borders. But<\/span><b> the success of transcreation depends greatly on the clarity and depth of your transcreation brief<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By including essential information such as objectives, target audience, tone of voice, and cultural considerations, you provide language experts with the tools they need to recreate your content for a new market or region.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">At Ampere, our transcreation experts work with you to adapt your message to any language. From online adverts to marketing brochures, we can support your transcreation needs. <\/span><a href=\"https:\/\/amperelocalization.com\/contact\/\"><span style=\"font-weight: 400;\">Get in touch today<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Oftentimes, creative messages need more than just translation to reach your audience in a new language successfully. Idioms, cultural differences and puns mean that word-by-word translation cannot keep the original meaning and achieve the same impact. This is where transcreation comes into play \u2013 a creative process that adapts content while preserving its intent and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13581,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,16],"tags":[],"class_list":["post-12627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-transcreation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transcreation brief: Why is it important + what to include<\/title>\n<meta name=\"description\" content=\"Discover why a transcreation brief is important and what information it should contain to ensure it is successful.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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