{"id":12580,"date":"2023-10-26T15:01:37","date_gmt":"2023-10-26T15:01:37","guid":{"rendered":"https:\/\/www.amperetranslations.com\/?p=12580"},"modified":"2026-06-23T09:10:08","modified_gmt":"2026-06-23T07:10:08","slug":"website-localization-best-practices","status":"publish","type":"post","link":"https:\/\/amperelocalization.com\/es\/website-localization-best-practices\/","title":{"rendered":"10 best practices for website localisation + checklist"},"content":{"rendered":"\t\t
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Whether an e-commerce store or a B2B company, you should consider your website <\/span>your digital front door for your global audience<\/b>. For many people, your website will be the first place they interact with your business. Therefore, grabbing their attention and giving them a good reason to learn more about what you offer is vital.\u00a0<\/span><\/p>

The same goes for your multilingual website. No matter where your visitors come from, you need to speak in a language they can understand and ensure your value proposition aligns with their cultural preferences and needs. This is where website localisation comes in.<\/span><\/p>

Website localisation is the process of adapting your website to a specific country or region<\/b>. The process may involve adapting the content, design or functionality to make it more culturally and linguistically relevant for a particular target audience.\u00a0<\/span><\/p>

In this blog post, we\u2019ll take a closer look at why you need website localisation when expanding to new markets, and we\u2019ll unpack the best practices for website localisation that you should follow in your localisation strategy.\u00a0<\/span><\/p>

Why you need website localisation to succeed globally\u00a0<\/strong><\/h2>

Imagine you are browsing a website. <\/span>Would you rather buy from a company with a website in your native language or from one in a language you struggle to understand?<\/b> 72.4%<\/span><\/a> of consumers have said they would be more likely to purchase goods and services if the product information is in their native language. That is why you need to translate your website into the language of your international customers. But<\/span> localisation<\/b><\/a> goes one step further<\/b>.\u00a0<\/span><\/p>

Simply translating your English website content is a good starting point for potential customers in other markets, but what happens when, for example, the currencies or units of measurement of two regions are different? Do you expect your website visitors to look at the current exchange rate or use an international-size conversion table?<\/span><\/p>

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Image source<\/span><\/a><\/p>

You need localisation to adapt different elements of your website so that your offer feels natural to local customers<\/b>. People engage better with content that is in their native language and shows that their culture and norms are understood.\u00a0<\/span><\/p>

10 best practices for website localisation<\/strong><\/h2>

1. Make sure your website is localisation ready\u00a0<\/strong><\/h3>

Choosing the right content management system (CMS) and designing and developing your website in a way that can be adapted for users from any region or language will avoid potential obstacles to localize your site – a process known as \u201c<\/span>internationalization<\/span><\/a>.\u201d<\/span><\/p>

Internationalization includes making sure that your website\u2019s technology is able to process different character sets or currencies, for example. This will help <\/span>create a smooth localisation process when rolling out your product to new marketplaces<\/b>.<\/span><\/p>

Your CMS should also allow you to <\/span>generate country sites easily and add as many languages as you want<\/b> to your website, including language variants such as French (Canada) and French (France).\u00a0<\/span><\/p>

2. Plan with a global audience in mind<\/strong><\/h3>

An important decision of your website localisation strategy is determining<\/span>\u00a0how your visitors will switch between languages on your website<\/b>. This can be done by automatically redirecting users based on their location. Still, since some people speak more than one language fluently, you can also let them choose their preferred language from a menu.\u00a0<\/span><\/p>

Whichever option you choose, <\/span>make it easy and intuitive for users to switch languages on your website by locating the language selector in a visible location<\/b> on your site (instead of hidden in the right corner of your website\u2019s footer).<\/span><\/p>

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Image source<\/span><\/a><\/p>

3. Choose the right language service provider for you<\/strong><\/h3>

Choosing the right team of translation and <\/span>localisation experts<\/span><\/a> is crucial for ensuring effective website localisation. There are three main options:<\/span><\/p>