{"id":12563,"date":"2023-12-12T12:15:21","date_gmt":"2023-12-12T12:15:21","guid":{"rendered":"https:\/\/www.amperetranslations.com\/?p=12563"},"modified":"2026-06-23T09:32:57","modified_gmt":"2026-06-23T07:32:57","slug":"saas-localization","status":"publish","type":"post","link":"https:\/\/amperelocalization.com\/es\/saas-localization\/","title":{"rendered":"SaaS localisation: What to consider and best practices"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12563\" class=\"elementor elementor-12563\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b0094c0 e-flex e-con-boxed e-con e-parent\" data-id=\"3b0094c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40c15c6b elementor-widget elementor-widget-text-editor\" data-id=\"40c15c6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Because software as a service (SaaS) companies provide their solutions through the Internet &#8211; via cloud services accessible through a web interface, desktops and mobile applications &#8211; they can <\/span><b>serve customers worldwide regardless of location<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">But suppose you would like to make your product truly available to users worldwide. In that case, you will need to localize your offer to make it accessible to people who don&#8217;t speak your language: from display ads to landing pages and use cases, <\/span><b>communicating with visitors and users is vital in every step of the customer journey<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In this article, we will cover all you need to consider to localize your SaaS product and what are the best practices you can follow. Let\u2019s dive in.\u00a0<\/span><\/p><h2><b>What is SaaS localisation?\u00a0<\/b><\/h2><p><b>SaaS localisation refers to adapting a product to suit the linguistic, cultural and functional requirements of the target market<\/b><span style=\"font-weight: 400;\">. This may involve creatively translating pages into the local language(s) or adapting norms and regulations to each market.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">SaaS localisation contributes to <\/span><b>getting more qualified traffic from local search engines, improves conversions, enhances user experience and increases customer satisfaction,<\/b><span style=\"font-weight: 400;\"> maximizing your reach in global markets.\u00a0<\/span><\/p><h2><b>What to consider before starting your SaaS localisation journey<\/b><\/h2><p><span style=\"font-weight: 400;\">Before starting your SaaS localisation journey, it is important to set your priorities and create a localisation strategy including the following elements:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Target market<\/b><span style=\"font-weight: 400;\">: You can enter a new market or create a specific localisation plan to increase your visibility in a market where your product is already present, for example, by adapting your case studies to resonate with the target audience.\u00a0<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Localisation team<\/b><span style=\"font-weight: 400;\">: A typical localisation team includes a localisation manager, product developers and translators; you can hire freelance translators or work with a <\/span><a href=\"https:\/\/amperelocalization.com\/\"><span style=\"font-weight: 400;\">translation agency<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Localisation software<\/b><span style=\"font-weight: 400;\">: Streamline the <\/span><a href=\"https:\/\/amperelocalization.com\/localization\/\"><span style=\"font-weight: 400;\">localisation<\/span><\/a><span style=\"font-weight: 400;\"> process using a solution that will effectively manage all of your multilingual content and keep your workflow agile.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Assets<\/b><span style=\"font-weight: 400;\">: This may include landing pages, product pages, case studies, the pricing page, blogs and help articles or even your email marketing campaigns.\u00a0<\/span><\/li><\/ul><h2><b>6 best practices of SaaS localisation<\/b><\/h2><h3><b>1. Implement localisation in every step of the customer journey<\/b><\/h3><p><span style=\"font-weight: 400;\">The SaaS customer journey consists of 7 main stages: <\/span><b>awareness, consideration, acquisition, onboarding, expansion, renewal, and advocacy<\/b><span style=\"font-weight: 400;\">. Just as important as it is to cover all these steps in your primary language, you should also consider them when entering or enhancing your presence in a new market.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, you can <\/span><b>first localize the most important pages of your website<\/b><span style=\"font-weight: 400;\"> &#8211; such as product pages and other key pages to help users consider your product against other alternatives &#8211; while relying on just translation or <\/span><a href=\"https:\/\/amperelocalization.com\/blog\/machine-translation-for-business-content-a-quick-guide\/\"><span style=\"font-weight: 400;\">machine translation<\/span><\/a><span style=\"font-weight: 400;\"> to make help articles available in other languages. Learn more about the <\/span><a href=\"https:\/\/amperelocalization.com\/blog\/website-localization-best-practices\"><span style=\"font-weight: 400;\">best practices in website localisation<\/span><\/a><span style=\"font-weight: 400;\"> for your SaaS company.<\/span><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-14369 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-saas-localization-01_op.webp\" alt=\"asana saas localization product page into Spanish\" width=\"512\" height=\"274\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-saas-localization-01_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-saas-localization-01_op-300x161.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/asana.com\/es\/product\/workflow-builder\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><h3><b>2. Use separate resource files<\/b><\/h3><p><span style=\"font-weight: 400;\">Resource files are an important component of the localisation process. Developers can create resource files with translatable strings in different <\/span><b>file formats, including JSON, YAML, XLIFF or PO<\/b><span style=\"font-weight: 400;\">. Using the format that fits better with the programming language will simplify the localisation process for everyone.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Simple resource files contain text strings and a translation key to explain where exactly a string is used. In addition, they may also contain comments and pluralized variants and become more complex files. Translators use these files to translate the strings and then deliver the translation files to the developers to integrate them into the software.<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #3366ff; font-size: 10pt;\">{<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #3366ff; font-size: 10pt;\">\u00a0\u00a0\u00abtranslations\u00bb: {<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #3366ff; font-size: 10pt;\">\u00a0\u00a0\u00a0\u00a0\u00aben\u00bb: {<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #3366ff; font-size: 10pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00abapples\u00bb: {<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #3366ff; font-size: 10pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00abone\u00bb: \u00abYou have one apple.\u00bb,<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #3366ff; font-size: 10pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00abother\u00bb: \u00abYou have {{count}} apples.\u00bb<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #3366ff; font-size: 10pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0},<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #3366ff; font-size: 10pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00aboranges\u00bb: {<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #3366ff; font-size: 10pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00abone\u00bb: \u00abYou have one orange.\u00bb,<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #3366ff; font-size: 10pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00abother\u00bb: \u00abYou have {{count}} oranges.\u00bb<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #3366ff; font-size: 10pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0}<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #3366ff; font-size: 10pt;\">\u00a0\u00a0\u00a0\u00a0},<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #3366ff; font-size: 10pt;\">\u00a0\u00a0\u00a0\u00a0\u00abfr\u00bb: {<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #3366ff; font-size: 10pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00abapples\u00bb: {<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #3366ff; font-size: 10pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00abone\u00bb: \u00abVous avez une pomme.\u00bb,<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #3366ff; font-size: 10pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00abother\u00bb: \u00abVous avez {{count}} pommes.\u00bb<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #3366ff; font-size: 10pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0},<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #3366ff; font-size: 10pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00aboranges\u00bb: {<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #3366ff; font-size: 10pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00abone\u00bb: \u00abVous avez une orange.\u00bb,<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #3366ff; font-size: 10pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00abother\u00bb: \u00abVous avez {{count}} oranges.\u00bb<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #3366ff; font-size: 10pt;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0}<\/span><\/p><p><span style=\"font-weight: 400;\">The JSON resource file contains translations for different fruits in English and French with a plural variant to handle singular and plural forms.<\/span><\/p><h3><b>3. Leverage software localisation tools<\/b><\/h3><p><span style=\"font-weight: 400;\">Localisation tools such as Lokalise or Smartling <\/span><b>automate the localisation process, reducing manual work and facilitating the release of multilingual product versions<\/b><span style=\"font-weight: 400;\"> in the development cycle.<\/span><\/p><p><span style=\"font-weight: 400;\">Choose a localisation tool that allows you to import and export your files in your chosen format and let localisation managers and translators do their jobs efficiently. Also, if your team of translators is working with a specific <\/span><a href=\"https:\/\/amperelocalization.com\/blog\/what-is-a-computer-assisted-translation-cat-tool\/\"><span style=\"font-weight: 400;\">CAT tool<\/span><\/a><span style=\"font-weight: 400;\"> or machine translation system, make sure that they integrate seamlessly into the localisation tool.<\/span><\/p><p><img decoding=\"async\" class=\"size-full wp-image-14370 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-saas-localization-02_op.webp\" alt=\"a screenshot of Lokalise with the file formats available for a website\" width=\"512\" height=\"247\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-saas-localization-02_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-saas-localization-02_op-300x145.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/lokalise.com\/product\/for-developers\"><span style=\"font-weight: 400;\">Image source\u00a0<\/span><\/a><\/p><h3><b>4. Adapt the design of your user interface\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">The user interface (UI) refers to everything that the user sees and touches to interact with your SaaS product. Adapting the design of your user interface means more than just localizing the copy and includes <\/span><b>adapting other UI elements such as the layout, icons, buttons or use of white space<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Canva is a great <\/span><a href=\"https:\/\/amperelocalization.com\/blog\/examples-of-localization\"><span style=\"font-weight: 400;\">example of localisation<\/span><\/a><span style=\"font-weight: 400;\"> in terms of product UI and design for right-to-left languages such as Arabic and Hebrew. Localizing the user interface correctly will make your product accessible and easy to use, boosting sales, user adoption and customer loyalty, wherever your customers are.<\/span><\/p><p><img decoding=\"async\" class=\"size-full wp-image-14371 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-saas-localization-03_op.webp\" alt=\"Canva user interface in Arabic\" width=\"512\" height=\"232\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-saas-localization-03_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-saas-localization-03_op-300x136.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.canva.com\/design\/DAFpj5T_kkw\/xR4YhD6q5fXsOuh5eZ1rgg\/edit\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><h3><b>5. Consider price localisation\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">Price localisation is easy to implement and consists of offering <\/span><b>pricing in different currencies based on the user\u2019s language settings or IP address<\/b><span style=\"font-weight: 400;\">. Alternatively, you can give users the option to switch between multiple currencies and languages.<\/span><\/p><p><span style=\"font-weight: 400;\">In the example below, you can see how the project management software monday.com automatically shows the currency based on the visitor location.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14372 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-saas-localization-04_op.webp\" alt=\"saas localization pricing for the UK\" width=\"512\" height=\"186\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-saas-localization-04_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-saas-localization-04_op-300x109.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/monday.com\/pricing\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14373 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-saas-localization-05_op.webp\" alt=\"saas localization pricing for Spain\" width=\"512\" height=\"182\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-saas-localization-05_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-saas-localization-05_op-300x107.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/monday.com\/pricing\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">You can also go one step further and adapt pricing plans for each market depending on the affluence of the local users.<\/span><\/p><h3><b>6. Think about the language length of the buttons<\/b><\/h3><p><span style=\"font-weight: 400;\">While the text in English of your \u201cGet started\u201d button may fit perfectly in the corresponding space, <\/span><b>it may not fit well when you translate the text into French or Portuguese due to <a href=\"https:\/\/amperelocalization.com\/blog\/text-expansion-and-contraction-in-translation\/\">text expansion<\/a><\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.hubspot.com\/pricing\/marketing\/enterprise?_ga=2.112159044.1184333668.1690275226-460563458.1690275226&amp;term=annual&amp;products=marketing-hub-professional_1\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">One solution to accommodate all languages is to encourage translators to <\/span><b>keep strings short or even limit the maximum length of characters a string can have<\/b><span style=\"font-weight: 400;\">. Instead of translating the English copy literally, experienced translators can adapt and shorten the text if necessary to correctly display the text in a button.\u00a0<\/span><\/p><h2><strong>Ready to localize your SaaS product?<\/strong><\/h2><p><span style=\"font-weight: 400;\">By now, you should understand how SaaS localisation works and the best practices you can follow. But that does not mean you are ready to start your localisation journey solo.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you want to team up with a localisation partner who understands your needs, our project managers and translation experts are ready to help you. <\/span><a href=\"https:\/\/amperelocalization.com\/contact\/\"><span style=\"font-weight: 400;\">Get in touch today<\/span><\/a><span style=\"font-weight: 400;\"> to kick-start your SaaS localisation journey.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Because software as a service (SaaS) companies provide their solutions through the Internet &#8211; via cloud services accessible through a web interface, desktops and mobile applications &#8211; they can serve customers worldwide regardless of location. But suppose you would like to make your product truly available to users worldwide. In that case, you will need [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13573,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-12563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-localization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SaaS localisation: What to consider and best practices<\/title>\n<meta name=\"description\" content=\"Would you like to make your SaaS product available to users worldwide? 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