{"id":12546,"date":"2023-10-19T07:46:15","date_gmt":"2023-10-19T07:46:15","guid":{"rendered":"https:\/\/www.amperetranslations.com\/?p=12546"},"modified":"2026-06-22T17:59:37","modified_gmt":"2026-06-22T15:59:37","slug":"examples-of-localization","status":"publish","type":"post","link":"https:\/\/amperelocalization.com\/es\/examples-of-localization\/","title":{"rendered":"5 great examples of localisation + takeaways to succeed globally"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12546\" class=\"elementor elementor-12546\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e2652af e-flex e-con-boxed e-con e-parent\" data-id=\"7e2652af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41427ce9 elementor-widget elementor-widget-text-editor\" data-id=\"41427ce9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Are you working on the localisation strategy for your business? Then you may be thinking about the elements that you need to adapt to provide a customer experience that meets the needs of a target market.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Each country (and community) has its own cultural norms, lifestyles and habits. And people around the world expect companies to provide an experience in their own language that truly resonates with them.<\/span><\/p><p><span style=\"font-weight: 400;\">Localizing your offer may mean <\/span><b>adapting a blog post, a product or a service to make it work better for a person in a different market or who might speak another language<\/b><span style=\"font-weight: 400;\">. In this blog post, we\u2019ll share some excellent examples of localisation from five companies that have done a great job with their localisation strategy. Take note and get inspired.\u00a0<\/span><\/p><h2><strong>Why do you need a localisation strategy?<\/strong><\/h2><p><span style=\"font-weight: 400;\">A well-planned localisation strategy will help you <\/span><b>communicate and relate better with your target audience<\/b><span style=\"font-weight: 400;\">, reducing any potential cultural and language barriers and increasing the chances of successfully entering a new market. But the benefits of <\/span><a href=\"https:\/\/amperelocalization.com\/localization\/\"><span style=\"font-weight: 400;\">localisation<\/span><\/a><span style=\"font-weight: 400;\"> do not stop there.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Establishing your brand in a new country where you have to compete against local players can be incredibly challenging, but that is where localisation comes in. With the right localisation strategy, you will be able to:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create customized client experiences<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Respect and fit cultural norms\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve customer satisfaction<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase brand loyalty<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase your revenue<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Giving shape to your localisation strategy can require a lot of research into the culture and behaviours of your new target audience, but learning from companies that approach localisation the right way will be extremely beneficial.\u00a0<\/span><\/p><h2><strong>5 great examples of localisation<\/strong><\/h2><h3><strong>1. Airbnb<\/strong><\/h3><p><span style=\"font-weight: 400;\">Airbnb is an excellent example of how an organization can use localisation to provide a completely localized user experience. The home-sharing platform operates in 220 countries and regions and it is available in over 70 languages and language variants.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Airbnb\u2019s localisation strategy shows a deep understanding of the local culture of each market that results in an offer that is completely relevant to users in different regions. For example, <\/span><b>Airbnb\u2019s website provides different options for your accommodation that are tailored to the location<\/b><span style=\"font-weight: 400;\">: if a traveller is planning a holiday in Bordeaux (France), users can choose to stay in a historical home or in a property located among vineyards.<\/span><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-14340 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-localization-01_op.webp\" alt=\"Airbnb localization example, selection of historical homes in Bordeaux\" width=\"512\" height=\"350\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-localization-01_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-localization-01_op-300x205.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.airbnb.co.uk\/s\/Vancouver--BC--Canada\/homes?channel=EXPLORE&amp;checkin=2023-08-16&amp;checkout=2023-08-20&amp;date_picker_type=calendar&amp;flexible_trip_lengths%5B%5D=one_week&amp;monthly_length=3&amp;monthly_start_date=2023-08-01&amp;price_filter_input_type=0&amp;price_filter_num_nights=4&amp;refinement_paths%5B%5D=%2Fhomes&amp;search_type=category_change&amp;source=structured_search_input_header&amp;tab_id=home_tab&amp;query=Vancouver%2C%20BC&amp;place_id=ChIJs0-pQ_FzhlQRi_OBm-qWkbs&amp;search_mode=flex_destinations_search&amp;location_search=MIN_MAP_BOUNDS&amp;category_tag=Tag%3A5348\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">In addition to that, Airbnb also follows other <\/span><a href=\"https:\/\/amperelocalization.com\/blog\/website-localization-best-practices\"><span style=\"font-weight: 400;\">website localisation best practices<\/span><\/a><span style=\"font-weight: 400;\"> and provides a selection of things to do and must-see places after a guest picks the destination, making them feel like their travel experience is being created just for them and thus contributing to forming lasting relationships.<\/span><\/p><p><img decoding=\"async\" class=\"size-full wp-image-14341 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-localization-02_op.webp\" alt=\"selection of things to do and must-see places in Bordeaux\" width=\"512\" height=\"199\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-localization-02_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-localization-02_op-300x117.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.airbnb.co.uk\/s\/Bordeaux--France\/experiences\"><span style=\"font-weight: 400;\">Image source\u00a0<\/span><\/a><\/p><p><b>Main takeaway<\/b><span style=\"font-weight: 400;\">: You can provide truly personalized experiences that are relevant to what your customers are looking for by analysing what a particular region has to offer to your customers.\u00a0<\/span><\/p><h3><strong>2. Starbucks<\/strong><\/h3><p><span style=\"font-weight: 400;\">Starbucks is the largest coffeehouse company in the world, with over <\/span><a href=\"https:\/\/www.statista.com\/topics\/1246\/starbucks\/#topicOverview\"><span style=\"font-weight: 400;\">35,000<\/span><\/a><span style=\"font-weight: 400;\"> stores across the globe. As part of their expansion into new countries and cities, they <\/span><b>use social media to engage with the local audience<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, they have a dedicated Twitter account for the Spanish market. They post publications with images containing country-specific elements and well-crafted copy that sounds natural and connects with the public.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This Twitter post announces the opening of a new store in Benidorm. It uses the city\u2019s skyline to capture the city&#8217;s essence and has a copy that welcomes everyone to be part of their story in a friendly way.<\/span><\/p><p><img decoding=\"async\" class=\"size-full wp-image-14342 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-localization-03_op.webp\" alt=\"Starbucks localized social media post announcing a new opening\" width=\"446\" height=\"512\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-localization-03_op.webp 446w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-localization-03_op-261x300.webp 261w\" sizes=\"(max-width: 446px) 100vw, 446px\" \/><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/twitter.com\/starbucks_es\/status\/1676238562138677248\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><b>Main takeaway<\/b><span style=\"font-weight: 400;\">: Using country-specific elements and localised copy, you can use social media to engage with your local audience.\u00a0<\/span><\/p><h3><strong>3. Uber<\/strong><\/h3><p><span style=\"font-weight: 400;\">Uber rideshare app is available in 10,000 cities across 71 countries, and much of its success is due to its <\/span><a href=\"https:\/\/amperelocalization.com\/blog\/saas-localization\"><span style=\"font-weight: 400;\">SaaS localisation<\/span><\/a><span style=\"font-weight: 400;\"> strategy to fit the needs of each market and go above and beyond to provide what locals love.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And when we say \u201cfit the needs of each market\u201d, we mean <\/span><b>tailoring the product offer to meet and exceed local needs<\/b><span style=\"font-weight: 400;\">. In London, for example, <\/span><a href=\"https:\/\/www.uber.com\/gb\/en\/u\/uberboat\/\"><span style=\"font-weight: 400;\">Uber offers boats<\/span><\/a><span style=\"font-weight: 400;\"> in partnership with Thames Clippers so people can travel across 24 piers along the Thames.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14343 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-localization-04_op.webp\" alt=\"Uber localized offer Uber boat\" width=\"512\" height=\"252\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-localization-04_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-localization-04_op-300x148.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.uber.com\/gb\/en\/u\/uberboat\/\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Another example of excellent localisation is <\/span><a href=\"https:\/\/www.uber.com\/blog\/uberespanol-has-arrived\/\"><span style=\"font-weight: 400;\">UberESPA\u00d1OL<\/span><\/a><span style=\"font-weight: 400;\">, a service that lets riders request a driver that speaks Spanish in cities of the United States, including Chicago, Los Angeles and San Diego, where a big part of the population is of Hispanic origin. Similarly, UberENGLISH is available in countries such as Colombia and Brazil, allowing riders to request a driver certified as an English speaker.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14344 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-localization-05_op.webp\" alt=\"UberESPA\u00d1OL is a service that lets riders request a driver that speaks Spanish\" width=\"512\" height=\"255\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-localization-05_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-localization-05_op-300x149.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.uber.com\/blog\/uberespanol-has-arrived\/\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><b>Main takeaway<\/b><span style=\"font-weight: 400;\">: Think outside the box and look for partnerships and ways to adapt your product or service to exceed the expectations of your customers.\u00a0<\/span><\/p><h3><strong>4. Netflix<\/strong><\/h3><p><span style=\"font-weight: 400;\">Netflix is a leading video streaming service provider in over 190 countries. So, how did their localisation strategy help the company build their success? As well as offering <\/span><a href=\"https:\/\/amperelocalization.com\/voice-talent-services\/\"><span style=\"font-weight: 400;\">dubbing<\/span><\/a><span style=\"font-weight: 400;\"> and\/or <\/span><a href=\"https:\/\/amperelocalization.com\/subtitle-translation-services\/\"><span style=\"font-weight: 400;\">subtitling<\/span><\/a><span style=\"font-weight: 400;\"> for foreign customers, <\/span><b>Netflix purchases local content and makes original films and series in regions around the world<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">And while Netflix Originals are key to reaching a wider audience and attracting subscribers worldwide, they also enhance their global offer. Series like Lupin (France) were created with local audiences in mind, but they caught the interest of audiences around the world.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Netflix is creating content with local markets in mind, but at the same time is enhancing the offer globally instead of only trying to export American shows to different cultures.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14345 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-localization-06_op.webp\" alt=\"lupin netflix localization in English\" width=\"700\" height=\"394\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-localization-06_op.webp 700w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-localization-06_op-300x169.webp 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/about.netflix.com\/en\/news\/netflix-today-confirms-original-french-series-lupin-will-return-summer-2021\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><b>Main takeaway<\/b><span style=\"font-weight: 400;\">: Create and craft products and services that are well-suited to a new market and think whether they may also appeal to your customers in other countries.<\/span><\/p><h3><strong>5. Domino&#8217;s<\/strong><\/h3><p><span style=\"font-weight: 400;\">Domino\u2019s is a leading multinational pizza takeaway chain and its global reach expands to more than 90 international markets. One of the key aspects of Domino\u2019s localisation strategy is <\/span><b>understanding the tastes and preferences of people in local markets<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, Domino\u2019s did extensive research and recognized that Western pizzas would not appeal to Indian customers and offered pizza choices such as paneer makhani, indi tandoori paneer and chicken tikka masala in this important market. Thanks to the successful adaptation of their offer, India has become \u201cthe biggest market store-wise outside the US\u201d as Domino\u2019s CEO Russell Weiner told <\/span><a href=\"https:\/\/timesofindia.indiatimes.com\/business\/india-business\/i-advise-all-stores-to-learn-from-india-dominos-ceo\/articleshow\/96384483.cms\"><span style=\"font-weight: 400;\">TOI<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14346 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-localization-07_op.webp\" alt=\"Domino\u2019s localized offer of pizzas in India\" width=\"512\" height=\"174\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-localization-07_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-localization-07_op-300x102.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.dominos.co.in\/menu\/veg-pizzas\"><span style=\"font-weight: 400;\">Image source\u00a0<\/span><\/a><\/p><p><b>Main takeaway<\/b><span style=\"font-weight: 400;\">: Do extensive research to understand what each particular market exactly wants and adapt your offer accordingly.\u00a0<\/span><\/p><h2><strong>Localisation is key to success in local markets\u00a0<\/strong><\/h2><p><span style=\"font-weight: 400;\">If you are a global brand, you may need to adapt your offer or create a new value proposition to provide the best possible experience to your customers in new markets.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">At Ampere Localization, we are language localisation experts and can help you identify the key areas you need to localize. All our language teams are based in-market and immersed in their local culture to ensure your offer hits the right key. <\/span><a href=\"https:\/\/amperelocalization.com\/contact\/\"><span style=\"font-weight: 400;\">Get in touch<\/span><\/a><span style=\"font-weight: 400;\"> to find out how we can help you.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Are you working on the localisation strategy for your business? Then you may be thinking about the elements that you need to adapt to provide a customer experience that meets the needs of a target market.\u00a0 Each country (and community) has its own cultural norms, lifestyles and habits. And people around the world expect companies [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13565,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-12546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-localization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 great examples of localisation + takeaways<\/title>\n<meta name=\"description\" content=\"Planning your localisation strategy can require a lot of research into your new target market. 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