{"id":12319,"date":"2023-07-11T08:13:38","date_gmt":"2023-07-11T08:13:38","guid":{"rendered":"https:\/\/www.amperetranslations.com\/?p=12319"},"modified":"2026-06-22T15:53:45","modified_gmt":"2026-06-22T13:53:45","slug":"examples-of-transcreation","status":"publish","type":"post","link":"https:\/\/amperelocalization.com\/es\/examples-of-transcreation\/","title":{"rendered":"3 good examples of transcreation (+ 3 bad examples)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12319\" class=\"elementor elementor-12319\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61913db1 e-flex e-con-boxed e-con e-parent\" data-id=\"61913db1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20c6b591 elementor-widget elementor-widget-text-editor\" data-id=\"20c6b591\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We live in a globalized world with a myriad of different languages and cultures, and understanding these differences can be crucial to the success of any international business. Transcreation \u2013 the adaptation of creative content to another culture or language \u2013 makes sure your message resonates with the right people.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Whether it\u2019s content marketing, advertising or branding, transcreating correctly is the key to global success. So, let\u2019s take a look at some <\/span><b>transcreation examples to show the best way to adapt content for local audiences<\/b><span style=\"font-weight: 400;\">. From the good, the bad and the ugly in international marketing and advertising, these real-world examples show us how important it is to put your transcreation in the hands of the experts.<\/span><\/p><h2><strong>3 good examples of transcreation<\/strong><\/h2><h3><strong>Apple<\/strong><\/h3><p><span style=\"font-weight: 400;\">Apple\u2019s creative slogan for the iPod Shuffle perfectly encapsulated the wonderment that the tiny device could evoke: \u201cSmall Talk.\u201d When it came to foreign-language markets, however, transcreating the slogan proved to be much more effective than simply translating it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Apple crafted custom slogans for different regions and cultures. Here\u2019s how it was transcreated for four different target markets:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">French: <\/span><i><span style=\"font-weight: 400;\">donnez-lui de la voix,<\/span><\/i><span style=\"font-weight: 400;\"> or Let him speak.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Canadian French (Qu\u00e9b\u00e9cois): <\/span><i><span style=\"font-weight: 400;\">Petit parleur, grand faiseur,<\/span><\/i><span style=\"font-weight: 400;\"> or Says a little, does a lot.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Latin American Spanish: <\/span><i><span style=\"font-weight: 400;\">Mira qui\u00e9n habla, <\/span><\/i><span style=\"font-weight: 400;\">or <\/span><i><span style=\"font-weight: 400;\">\u201cLook who\u2019s talking.\u00a0<\/span><\/i><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">European Spanish: <\/span><i><span style=\"font-weight: 400;\">Ya sabe hablar or \u201cIt already knows how to talk<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul><p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-14311 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-transcreation-01_op.webp\" alt=\"Apple\u2019s slogan in French \u201cdonnez-lui de la voix\u201d\" width=\"512\" height=\"281\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-transcreation-01_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-transcreation-01_op-300x165.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/bloguedegeek.net\/2009\/03\/17\/nouvel-apple-shuffle-de-4go-avec-voiceover\/\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><h3><strong>McDonald&#8217;s<\/strong><\/h3><p><span style=\"font-weight: 400;\">McDonald\u2019s successfully demonstrated the power of transcreation in its marketing initiatives, by <\/span><b>adapting its English slogan \u00abI&#8217;m lovin&#8217; it\u00bb to different audiences and languages<\/b><span style=\"font-weight: 400;\">. As \u00ablove\u00bb is seen as a strong word among Spanish speakers, the company transcreated the slogan to \u00ab<\/span><i><span style=\"font-weight: 400;\">Me encanta<\/span><\/i><span style=\"font-weight: 400;\">,\u00bb or \u00abI really like it,\u00bb in order to make it culturally appropriate.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This showcases the importance of <\/span><a href=\"https:\/\/amperelocalization.com\/transcreation\/\"><span style=\"font-weight: 400;\">transcreation in adapting marketing messages<\/span><\/a><span style=\"font-weight: 400;\"> to effectively reach the target market. By creating a slogan that reflects both their message and the cultural context, McDonald&#8217;s was able to achieve greater success in its marketing campaign.<\/span><\/p><p><img decoding=\"async\" class=\"size-full wp-image-14312 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-transcreation-02_op.webp\" alt=\"McDonald\u2019s slogan in Spanish \u201cme encanta\u201d\" width=\"468\" height=\"468\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-transcreation-02_op.webp 468w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-transcreation-02_op-300x300.webp 300w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-transcreation-02_op-150x150.webp 150w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/blogs.ubc.ca\/clementcomm296\/files\/2012\/04\/mzl.ixtqlykq.png\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><h3><strong>Haribo<\/strong><\/h3><p><b>Haribo\u2019s German slogan <\/b><b><i>\u201cHaribo macht Kinder froh, und Erwachsene ebenso\u201d <\/i><\/b><b>is another good example of transcreation done well<\/b><span style=\"font-weight: 400;\">. The delicious German gummy sweet\u2019s slogan translates well into English as \u201cHaribo makes children happy, and adults too\u201d. However, they transcreated the message into other languages including French, Italian and Dutch:\u00a0<\/span><\/p><h4><strong>French<\/strong><\/h4><p><i><span style=\"font-weight: 400;\">\u00abHaribo c&#8217;est beau la vie, pour les grands et les petits\u00bb<\/span><\/i><span style=\"font-weight: 400;\"> (Haribo life is beautiful, for big ones and little ones).\u00a0<\/span><\/p><h4><strong>Italian\u00a0<\/strong><\/h4><p><i><span style=\"font-weight: 400;\">\u00abHaribo \u00e8 la bont\u00e0, che si gusta ad ogni et\u00e0\u00bb <\/span><\/i><span style=\"font-weight: 400;\">(Haribo is the delicacy that one can taste at any age).\u00a0<\/span><\/p><h4><strong>Dutch<\/strong><\/h4><p><i><span style=\"font-weight: 400;\">\u00abLuk op for noget godt! Luk op for Haribo! Den er go\u00bb <\/span><\/i><span style=\"font-weight: 400;\">(Open for something good! Open for Haribo! It is good).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These brilliant examples of transcreation show how you can create a playful slogan in several languages that sticks in the mind of the reader.\u00a0<\/span><\/p><p><img decoding=\"async\" class=\"size-full wp-image-14317 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/haribo_op.webp\" alt=\"Haribo\" width=\"512\" height=\"341\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/haribo_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/haribo_op-300x200.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p>\u00a0<\/p><p style=\"text-align: center;\"><a href=\"https:\/\/unsplash.com\/s\/photos\/haribo?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><h2><strong>3 bad examples of transcreation<\/strong><\/h2><h3><strong>Parker<\/strong><\/h3><p><span style=\"font-weight: 400;\">The U.S. pen brand Parker failed to make an impact in Mexico when they decided to market the same slogan of &#8216;It won&#8217;t leak in your pocket and embarrass you&#8217; in Spanish. <\/span><b>Unfortunately, the English-Spanish translation was off, and read &#8216;It won&#8217;t leak in your pocket and get you pregnant<\/b><span style=\"font-weight: 400;\">.&#8217;\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Although the words &#8216;embarrass&#8217; and <\/span><i><span style=\"font-weight: 400;\">&#8216;embarazar&#8217; <\/span><\/i><span style=\"font-weight: 400;\">may seem similar, they are very different in nature. In Spanish, <\/span><i><span style=\"font-weight: 400;\">embarazar <\/span><\/i><span style=\"font-weight: 400;\">is a verb meaning &#8216;to be pregnant&#8217;. This underscores the importance of accurate translations in order to effectively communicate and market a brand in new markets. Learn more about the <\/span><a href=\"https:\/\/amperelocalization.com\/blog\/translation-vs-transcreation\"><span style=\"font-weight: 400;\">differences between translation and transcreation<\/span><\/a><span style=\"font-weight: 400;\"> in our blog.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14313 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-transcreation-03_op.webp\" alt=\"Parker pen with a slogan in English\" width=\"512\" height=\"130\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-transcreation-03_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-transcreation-03_op-300x76.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/thenativa.com\/blog\/cross-cultural-advertising-translations\/\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><h3><strong>KFC<\/strong><\/h3><p><span style=\"font-weight: 400;\">KFC made quite an impression, although not the one they intended, when they opened their first restaurant in Beijing, China, in the late 1980s. The fast-food giant, who is now the No. 1 quick-service restaurant brand in the country, had <\/span><b>translated their renowned slogan, \u201cFinger-lickin&#8217; good\u201d, to \u201cEat your fingers off\u201d<\/b><span style=\"font-weight: 400;\">; an understandable faux pas.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The slogan mishap, however, couldn&#8217;t have hurt KFC too badly as it now boasts more than 4,400 locations in over 850 cities in China, making it one of the highest-grossing international restaurant chains in the country.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14314 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-transcreation-04_op.webp\" alt=\"KFC translated their slogan, \u201cFinger-lickin' good\u201d, to \u201cEat your fingers off\u201d\" width=\"512\" height=\"273\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-transcreation-04_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-transcreation-04_op-300x160.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/metrovoicenews.com\/oops-14-funniest-marketing-mistakes-ever-made\/\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><h3><strong>American Motors<\/strong><\/h3><p><span style=\"font-weight: 400;\">When car manufacturer American Motors released their midsize car, the Matador, in the early 1970s in Puerto Rico, they realized that the intended meaning of courage and strength was completely misconstrued.<\/span><b> In Spanish, matador is translated as \u201ckiller\u201d<\/b><span style=\"font-weight: 400;\">, which doesn\u2019t impart the most positive sense of safety and reliability and the roads there were known to be quite hazardous. In other words, the name of this car didn&#8217;t exactly inspire confidence in potential drivers.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14315 aligncenter\" src=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-transcreation-05_op.webp\" alt=\"American Motors midsize car the Matador in yellow\" width=\"512\" height=\"512\" srcset=\"https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-transcreation-05_op.webp 512w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-transcreation-05_op-300x300.webp 300w, https:\/\/amperelocalization.com\/wp-content\/uploads\/2026\/06\/2023-examples-of-transcreation-05_op-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/i.pinimg.com\/originals\/55\/a9\/bc\/55a9bc802a3a4d4c7ca4dabf747e6336.jpg\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">These transcreation examples demonstrate that <strong>even the smallest misinterpretation between languages can impact the reputation of a business overseas<\/strong>. If you wish to avoid miscommunication, it\u2019s important to be aware of local definitions and language nuances in order to ensure success across different cultures.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">At Ampere, our transcreation experts work with you to adapt your message into any language. From websites to TV adverts and brochures, we can support your transcreation needs. <\/span><a href=\"https:\/\/amperelocalization.com\/contact\/\"><span style=\"font-weight: 400;\">Get in touch today<\/span><\/a><span style=\"font-weight: 400;\">!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We live in a globalized world with a myriad of different languages and cultures, and understanding these differences can be crucial to the success of any international business. Transcreation \u2013 the adaptation of creative content to another culture or language \u2013 makes sure your message resonates with the right people.\u00a0 Whether it\u2019s content marketing, advertising [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13582,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,16],"tags":[],"class_list":["post-12319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-transcreation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 good examples of transcreation (+ 3 bad examples)<\/title>\n<meta name=\"description\" content=\"Looking to take your business global? 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