{"id":11944,"date":"2023-03-09T10:44:21","date_gmt":"2023-03-09T10:44:21","guid":{"rendered":"https:\/\/www.amperetranslations.com\/?p=11944"},"modified":"2026-06-22T15:31:28","modified_gmt":"2026-06-22T13:31:28","slug":"reasons-travel-brands-should-translate-their-website","status":"publish","type":"post","link":"https:\/\/amperelocalization.com\/es\/reasons-travel-brands-should-translate-their-website\/","title":{"rendered":"5 reasons travel and tourism brands should translate their website"},"content":{"rendered":"\t\t
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The way people plan, book and manage their trips and days out has changed dramatically. More and more people book holidays, trips and tours online instead of going through travel agents or queuing at the door of a museum.\u00a0<\/span><\/p>

In 2022, online sales represented <\/span>66%<\/span><\/a> of the global travel and tourism market, which means that your online presence is key to the success of your travel or tourism business. It also means that having a multilingual website can attract travellers and visitors from every corner of the world, with the <\/span>potential to increase booking from overseas customers<\/b>.\u00a0<\/span><\/p>

In this article, we will discuss why travel and tourism brands should translate their website and we will look at the considerations you need to take into account in your translation.\u00a0\u00a0<\/span><\/p>

Here are 5 reasons why you should translate your travel or tourism website<\/strong><\/h2>

1. Increase your online visibility\u00a0<\/strong><\/h3>

Online travel market worldwide hit the <\/span>$433<\/span><\/a> billion mark in 2021, and it\u2019s expected to reach $690 billion by 2026. How can you get more eyeballs on your website? By translating and optimizing your site.\u00a0<\/span><\/p>

A multilingual website can <\/span>appear in local search engines when your potential customers are searching for their next day out or adventure in their own language<\/b>. Your traffic won’t be limited to English-speaking Internet users, and you will be able to reach your international customers.\u00a0<\/span><\/p>

\"Google<\/p>

2. Welcome more international travellers<\/strong><\/h3>

Translating your website and <\/span>reaching a wider global audience means that more people will know that you exist<\/b>, and so you have more chances of international visitors staying at your hotel or visiting your restaurant.\u00a0<\/span><\/p>

International visitors can have a positive impact on your bottom line, in particular when it is low season for your domestic customers but travellers from other countries are looking for a break abroad.\u00a0<\/span><\/p>

3. Offer a better user experience\u00a0<\/strong><\/h3>

Speaking to your customers in their native language will provide them with a more natural and comfortable experience<\/b> when they are visiting your site. Website visitors have a better experience when they can understand what they read.\u00a0<\/span><\/p>

4. Get more bookings<\/strong><\/h3>

With <\/span>85%<\/span><\/a> of shoppers abandoning their cart or booking, it is very likely that many travellers use online travel websites to find and compare options without completing the purchase. And while the price may be the most important factor to complete a sale, <\/span>76%<\/b><\/a> of online shoppers prefer to buy products with information in their native language<\/b>.<\/span><\/p>

\"mobile<\/p>

Image source <\/span><\/a><\/p>

5. Adapt your offer for each country\u00a0<\/strong><\/h3>

Ensuring the customers of your key markets get a tailored experience is vital in driving more sales. This may involve <\/span>adapting your offer or highlighting different destinations on your Home Page according to people\u2019s preferences <\/b>in each country.\u00a0<\/span><\/p>

Key considerations when translating your travel or tourism website<\/strong><\/h2>

Use emotive language in your translations<\/strong><\/h3>

Travellers feel all sorts of emotions ahead of a trip: excitement, peacefulness or happiness to name a few. These emotions guide their decision-making and when they are positive, travellers are more likely to book a room or visit a destination.\u00a0<\/span><\/p>

By using emotive language, you will appeal to your customers and persuade them to book with you<\/b>. When translating sentiment and emotion into another language, you will need a translator with a good grasp of marketing who can prompt the desired response in your audience (sometimes by providing <\/span>transcreation services<\/span><\/a>).<\/span><\/p>

In the example below, Eurostars Hotel uses the catchy phrase <\/span>\u201cLa vida son dos puentes. \u00a1V\u00edvelos!\u201d <\/span><\/i>(Life is two bridges. Live them!) to encourage their Spanish audience to book a trip for the next Bank Holiday weekend.\u00a0<\/span><\/p>

\"Eurostars<\/p>

Image source<\/a><\/p>

Localise\u00a0<\/strong><\/h3>

Localisation involves going beyond translation and considering the cultural norms and preferences of your international guests<\/b>, not just their language. It may mean adapting your tone of voice, converting units of measurement on your food or drink menu or offering different payment methods. Learn more about the <\/span>key elements of website localisation here<\/span><\/a>.\u00a0<\/span><\/p>

Plan ahead what you need to translate<\/strong><\/h3>

The website content that you need to translate may be more than you first think. Make sure you include<\/span><\/p>