{"id":11865,"date":"2023-02-09T12:46:16","date_gmt":"2023-02-09T12:46:16","guid":{"rendered":"https:\/\/www.amperetranslations.com\/?p=11865"},"modified":"2026-06-17T09:54:26","modified_gmt":"2026-06-17T07:54:26","slug":"ecommerce-website-translation","status":"publish","type":"post","link":"https:\/\/amperelocalization.com\/es\/ecommerce-website-translation\/","title":{"rendered":"How to Translate Your E-commerce Website (Guide 2024)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11865\" class=\"elementor elementor-11865\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54dafe6d e-flex e-con-boxed e-con e-parent\" data-id=\"54dafe6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75186aad elementor-widget elementor-widget-text-editor\" data-id=\"75186aad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The growth of e-commerce worldwide represents a change in how people shop. While China, the U.S. and the UK continue to lead the global e-commerce market, many other countries in Southeast Asia and Latin America are seeing an important increase in online sales. And <\/span><b>it is expected that online shopping will continue to grow<\/b><span style=\"font-weight: 400;\"> in countries such as <\/span><a href=\"https:\/\/ecommercedb.com\/markets\/ar\/all\"><span style=\"font-weight: 400;\">Argentina<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/ecommercedb.com\/markets\/kr\/all\"><span style=\"font-weight: 400;\">South Korea<\/span><\/a><span style=\"font-weight: 400;\">, where online shopping is already popular.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For online retailers, this means that there are increasing opportunities in new markets. It also means that there is a need to communicate in different languages, so <\/span><b>having a multilingual e-commerce site is key to appealing to your international customers<\/b><span style=\"font-weight: 400;\">, which is why the most important e-commerce websites are multilingual.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you don&#8217;t know how to translate your e-commerce website, don\u2019t worry, you\u2019re in the right place. In this article, we\u2019re going to talk about <\/span><b>how to approach the translation of your e-commerce website and the different options available<\/b><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p><h2><strong>Why do I need a multilingual website?<\/strong><\/h2><p><span style=\"font-weight: 400;\">First of all, why should you translate your e-commerce website? The main reason to translate your website is to enable you to <\/span><b>reach a larger audience in new countries, as well as in countries where different languages are widely spoken<\/b><span style=\"font-weight: 400;\"> &#8211; for example, 43 million people speak Spanish as their first language in the United States.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Translating your e-commerce website has many additional benefits, including:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>A <a href=\"https:\/\/amperelocalization.com\/blog\/best-multilingual-websites\/\">multilingual website<\/a> offers a better user experience<\/b><span style=\"font-weight: 400;\"> because you can communicate effectively with your international audience.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brands are able to <\/span><b>build trust with potential customers<\/b><span style=\"font-weight: 400;\"> by showing that they are willing to go the extra mile to meet their needs.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Many online shoppers start their shopping journey on local search engines such as <\/span><a href=\"https:\/\/www.google.de\/\"><span style=\"font-weight: 400;\">https:\/\/www.google.de\/<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.google.com.mx\/\"><span style=\"font-weight: 400;\">https:\/\/www.google.com.mx\/<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><b>Translating your website means your e-commerce<\/b> <b>site can rank on local search engines<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Reaching a larger audience, offering a better user experience, building trust with your customers and increasing your online visibility all mean more sales, which is the bottom line.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, what is the first step to translating your website?\u00a0<\/span><\/p><h2><strong>Website translation plugins<\/strong><\/h2><p><span style=\"font-weight: 400;\">There are many plugins available to translate your e-commerce website that make it as easy as 1, 2, 3. <\/span><b>They are excellent platforms to work with a translation agency because it eliminates the need to download the source text and then upload the translated text<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here are some of the most popular plugins:\u00a0\u00a0<\/span><\/p><h3><strong>Weglot<\/strong><\/h3><p style=\"text-align: center;\"><a href=\"https:\/\/weglot.com\/\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Weglot is an online solution<\/span><b> compatible with all Content Management Systems (Shopify, Magento, BigCommerce, Wix, WordPress<\/b><span style=\"font-weight: 400;\">\u2026).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It has the option to translate your content using machine translation providers such as DeepL and <\/span><a href=\"https:\/\/amperelocalization.com\/blog\/why-google-translate-is-not-good\/\"><span style=\"font-weight: 400;\">Google Translate<\/span><\/a><span style=\"font-weight: 400;\">. And if you want to make sure there are no mistakes, you can edit the machine translations from the post-editing tool.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">One of the key features of Weglot is that it takes care of the most important SEO aspects, automatically creating hreflang tags and subdirectories or subdomains when translating your site.\u00a0<\/span><\/p><h3><strong>GTranslate<\/strong><\/h3><p style=\"text-align: center;\"><a href=\"https:\/\/gtranslate.io\/\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><b>GTranslate can translate any HTML website<\/b><span style=\"font-weight: 400;\">, it is easy to use and supports almost all the major languages worldwide.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It has an editing tool that simplifies the translation workflow, allowing your translators to work directly on the website. You can also translate your website automatically, but it is worth mentioning that, unlike <\/span><a href=\"https:\/\/amperelocalization.com\/blog\/machine-translation-for-business-content-a-quick-guide\/\"><span style=\"font-weight: 400;\">machine translation tools<\/span><\/a><span style=\"font-weight: 400;\"> from language service providers that can be trained for a specific industry and client, this technology allows very little customization.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">GTranslate also offers great flexibility regarding the domain types that you can use. <\/span><b>It supports the creation of subdirectories, subdomains and country-specific websites<\/b><span style=\"font-weight: 400;\">, which can be very useful as it allows you to use the type of domain that best fits your multilingual SEO strategy.\u00a0<\/span><\/p><h3><strong>WPML (WordPress Multilingual Plugin)<\/strong><\/h3><p style=\"text-align: center;\"><a href=\"https:\/\/wpml.org\/\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">WPML is a user-friendly platform that works with many WordPress products and themes. It is also one of the most popular translation plugins for WooCommerce because you can easily translate every element of your website.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">One of the strengths of WPML is that you can not only translate and edit your translations directly on your website but also<\/span><b> change images, page templates, menus and more, so you are not restricted to just translating the text<\/b><span style=\"font-weight: 400;\">. This makes it an effective tool for your <\/span><a href=\"https:\/\/amperelocalization.com\/blog\/ecommerce-localization-guide-2022\/\"><span style=\"font-weight: 400;\">e-commerce localisation<\/span><\/a><span style=\"font-weight: 400;\"> strategy.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It supports 40 languages and also offers automatic translation that you can later check from their editing tool.\u00a0<\/span><\/p><p><i><span style=\"font-weight: 400;\">Not sure which translation plugin is best for you? The team at Ampere Translation will be happy to help you. <\/span><\/i><a href=\"https:\/\/amperelocalization.com\/contact\/\"><i><span style=\"font-weight: 400;\">Get in touch<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">!\u00a0<\/span><\/i><\/p><h2><strong>What services are available to translate your e-commerce website?\u00a0<\/strong><\/h2><p><span style=\"font-weight: 400;\">There are different options to translate your e-commerce website depending on your budget and specific needs.\u00a0<\/span><\/p><h3><strong>Machine Translation (automated translation)<\/strong><\/h3><p><span style=\"font-weight: 400;\">Machine Translation (MT) is a technology that translates a text into a new language. It is faster and cheaper than human translation, but<\/span><b> the downside is that it is not always accurate<\/b><span style=\"font-weight: 400;\">, in particular when it comes to idiomatic expressions and technical language.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Find out more about <\/span><a href=\"https:\/\/amperelocalization.com\/blog\/machine-translation-for-business-content-a-quick-guide\/\"><span style=\"font-weight: 400;\">machine translation and whether you should use this technology<\/span><\/a><span style=\"font-weight: 400;\"> to translate your e-commerce website.\u00a0<\/span><\/p><h3><strong>Machine translation post-editing (MTPE)<\/strong><\/h3><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/amperelocalization.com\/blog\/machine-translation-post-editing\/\">MTPE<\/a> is the process whereby you use <\/span><b>machine translation technology to generate a translation that is then edited by a human translator<\/b><span style=\"font-weight: 400;\"> to ensure it is accurate, with no mistakes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are costs associated with human translators post-editing the translation, but they are still low because the language specialists use the machine-translated version as a \u201cdraft\u201d that they can polish rather than starting from scratch.\u00a0<\/span><\/p><h3><strong>Human Translation<\/strong><\/h3><p><span style=\"font-weight: 400;\">Human translators can offer the highest quality when it comes to <\/span><a href=\"https:\/\/amperelocalization.com\/e-commerce-translations\/\"><span style=\"font-weight: 400;\">translating and localising your e-commerce website<\/span><\/a><span style=\"font-weight: 400;\">. They are able to understand and adapt the registers depending on your audience and use natural sounding expressions to connect with your customers.\u00a0<\/span><\/p><p>Language experts can also comprehend each market&#8217;s preferences and advise on each territory&#8217;s most crucial trust signals. To understand more about the trends affecting e-commerce in European countries like Spain, see our <a href=\"https:\/\/amperelocalization.com\/blog\/ecommerce-in-spain\/\">E-commerce in Spain Guide<\/a>.<\/p><p><i><span style=\"font-weight: 400;\">If quality is what your business stands for, then human translation \u2014perhaps combined with machine translation \u2014 is your best choice. <\/span><\/i><a href=\"https:\/\/amperelocalization.com\/contact\/\"><i><span style=\"font-weight: 400;\">Get in touch with our team<\/span><\/i><\/a>,<i><span style=\"font-weight: 400;\"> and we\u2019ll find the solution that best suits your needs.\u00a0<\/span><\/i><\/p><h2><strong>Technical considerations<\/strong><\/h2><p><span style=\"font-weight: 400;\">After choosing your plugin and the type of translation service that you want, there are a few technical considerations that you need to get right to ensure your international customers can see your products. Let\u2019s have a look at them.\u00a0<\/span><\/p><h3><strong>URL structure\u00a0<\/strong><\/h3><p><span style=\"font-weight: 400;\">The three most common options when deciding the structure of your multilingual e-commerce are:\u00a0<\/span><\/p><p><b>Country-Code Top-level Domain (ccTLD)\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">www.example.es\u00a0<\/span><\/p><p><b>Subdomain\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">es.example.com\u00a0<\/span><\/p><p><b>Subdirectory\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">www.example.com\/es\/<\/span><\/p><p><span style=\"font-weight: 400;\">There are <\/span><a href=\"https:\/\/www.searchenginejournal.com\/multilingual-seo-url-structure\/298747\/\"><span style=\"font-weight: 400;\">pros and cons for each method<\/span><\/a><span style=\"font-weight: 400;\"> when it comes to your multilingual SEO strategy, but subdomains and subdirectories are two of the most popular implementations on e-commerce websites.\u00a0<\/span><\/p><h3><strong>Hreflang tags<\/strong><\/h3><p><b>A hreflang tag is an HTML attribute that tells search engines like Google the language and geographical targeting of a webpage<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What does a hreflang tag look like? They follow this syntax:<\/span><\/p><p><span style=\"font-weight: 400;\">&lt;link rel=\u00bbalternate\u00bb hreflang=\u00bbes-mx\u201d href=\u00bb<\/span><a href=\"https:\/\/www.kensington.com\/es-mx\/\"><span style=\"font-weight: 400;\">https:\/\/www.example.com\/es-mx\/<\/span><\/a><span style=\"font-weight: 400;\">\u00bb \/&gt;<\/span><\/p><p><span style=\"font-weight: 400;\">If you have a page translated into different languages, you can use the hreflang tag to tell search engines about these language variations to help them serve the correct version of your website to your users.<\/span><\/p><p><b>Hreflang tags can be <\/b><a href=\"https:\/\/ahrefs.com\/blog\/hreflang-tags\/\"><b>implemented using different methods<\/b><\/a><b> or using a translation plugin<\/b><span style=\"font-weight: 400;\"> such as Weglot, that automatically creates these tags for you.\u00a0<\/span><\/p><h3><strong>On page SEO<\/strong><\/h3><p><b>An effective multilingual SEO strategy takes into account what people are searching for in different languages<\/b><span style=\"font-weight: 400;\">. This means that translating your keywords from English into another language may not be the best option for your on-page SEO.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By doing <\/span><b>keyword research you will be able to implement the keywords that your customers use in your translation<\/b><span style=\"font-weight: 400;\">, boosting the rankings of your e-commerce website on search engines.\u00a0\u00a0<\/span><\/p><p><i><span style=\"font-weight: 400;\">Would you like to add a new language to your website? <\/span><\/i><a href=\"https:\/\/amperelocalization.com\/contact\/\"><i><span style=\"font-weight: 400;\">Get in touch<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> with us to guide you through every step of your e-commerce website translation journey.\u00a0<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The growth of e-commerce worldwide represents a change in how people shop. While China, the U.S. and the UK continue to lead the global e-commerce market, many other countries in Southeast Asia and Latin America are seeing an important increase in online sales. And it is expected that online shopping will continue to grow in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13554,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,19],"tags":[],"class_list":["post-11865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Translate Your E-commerce Website [Guide 2024]<\/title>\n<meta name=\"description\" content=\"Discover all you need to know about how to translate your e-commerce website, including plugins, services and technical considerations\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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