{"id":11314,"date":"2022-07-14T10:42:33","date_gmt":"2022-07-14T10:42:33","guid":{"rendered":"https:\/\/www.amperetranslations.com\/?p=11314"},"modified":"2026-06-19T15:13:03","modified_gmt":"2026-06-19T13:13:03","slug":"ecommerce-localization-guide-2022","status":"publish","type":"post","link":"https:\/\/amperelocalization.com\/es\/ecommerce-localization-guide-2022\/","title":{"rendered":"E-commerce localisation: 8 key aspects you need to localize (with examples)"},"content":{"rendered":"\t\t
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Whether you’re just beginning to consider the potential of international markets for your e-commerce business or you’re looking to refine how you approach overseas customers \u2013 now is a great time to consider localisation as a key to growth.\u00a0<\/span><\/p>

People prefer to shop online in their own language<\/b>, having access to key information such as delivery terms or return policies in the language they speak. But that\u2019s just a part of your localisation strategy. <\/span>Localizing your e-commerce website includes using different currencies or adapting the imagery <\/b>shown depending on the location of each visitor.<\/span><\/p>

We’ll dive into what e-commerce localisation is, what the benefits are for your business, and the steps to follow to knock it out of the park.\u00a0<\/span><\/p>

What is e-commerce localisation?<\/strong><\/h2>

If you\u2019ve ever landed on a multilingual e-commerce site that feels a bit off, the chances are you were staring down the barrel of a case of poor localisation. Odd-sounding slogans and the distinct whiff of auto-translated content mean you probably didn\u2019t stay long.<\/span><\/p>

Localisation lassoes all the elements of your customer experience<\/b> \u2013 your product listings, hashtags, blogs, prices, and campaigns \u2013 <\/span>and recalibrates them for your target markets<\/b>.<\/span><\/p>

Awesome localisation represents a not-insignificant commitment to connecting with your customers in overseas markets and delivering a native brand and shopping experience. It\u2019s really an ongoing commitment to placing customers at the centre of what you do.\u00a0<\/span><\/p>

Benefits of e-commerce localisation\u00a0<\/strong><\/h2>

Before localizing your online store or marketplace, you probably want to know what the benefits and ROI will be. Successful localisation delivers indisputable momentum and growth. Here are some of the benefits you can expect:<\/span><\/p>

Build a global brand<\/strong><\/h3>

Having a consistent brand message across markets is crucial to foster brand loyalty. Localisation lets you go big. You can build a consistent, <\/span>impactful brand on a global scale by establishing a trust-led presence in target markets<\/b>.\u00a0<\/span><\/p>

More sales\u00a0<\/strong><\/h3>

When you communicate effectively with your customers, they do not need to wonder about what\u00a0 the right size is for them or the return policy terms. This translates into a <\/span>smoother customer journey and more sales<\/b>.\u00a0<\/span><\/p>

Hyper-personalize the shopping experience<\/strong><\/h3>

Connect authentically with your customers using localisation. Its associated data harvesting opportunities facilitate iterations and<\/span> improvements of the shopping experience<\/b>.\u00a0<\/span><\/p>

Increase your visibility on domestic search engines\u00a0<\/strong><\/h3>

Once you understand the online habits of your customers you can supercharge your rankings and have your <\/span>website and products sitting pretty on domestic search engines<\/b>.\u00a0<\/span><\/p>

8 key aspects to localize in your e-commerce store or marketplace<\/strong><\/h2>

An often daunting multi-faceted process, here are eight localisable aspects to begin your journey:<\/span><\/p>

1. Product information<\/strong><\/h3>

Product <\/span>localisation goes beyond simple translation of product information. You need to update your product content to reflect the values, concerns and pain points <\/b>of the target market.\u00a0<\/span><\/p>

For example, localisation will find workarounds when handling content in gendered languages like Spanish, French or Italian. These can appear to refer only to men, or only to women \u2013 a little creativity can go a long way to deliver an inclusive text.<\/span><\/p>

In Spanish the phrase, \u201cWelcome to our community\u201d, can be read in three different ways:<\/span><\/p>